The Parable of the Sadhu Assignment Example | Topics and Well Written Essays - 1500 words

The Parable of the Sadhu - Assignment Example It is evidently clear from the discussion that extensive surveys and research have indicated the requirement of continuous commitment, enforcement, and modeling of leadership along with defined policies of ethical, legal, and sociocultural conduct can reinforce morality and ethics to a large extent. McCoy’s contemplation on the ethical dilemma experienced during his travel to Nepal and the Himalayas, along with a group of travelers belonging to different nationalities and cultures, draws attention to the reasons and causes that influence human behavior during different situations and different places with similar situations. Although organizations attempt, by large, to define expected codes of conduct in ethical, legal and sociocultural perspectives and specific to the nature of the organizational business, in general ethics cannot be defined. As rightly pointed by Dewey, ethics is not confined to only ‘doing the right thing,’ and is a ‘reflective conduct.â €™ McCoy’s dilemma expressed in this narration is also on similar grounds, encompassing different leadership behaviors and reasons shaping these specific behaviors. Based on individual behaviors, the three-dimensional leadership theory was proposed, and each style was defined based on the traits exhibited by the leaders. The 3 leadership styles include autocratic, democratic and Laissez-faire leadership. Applying autocratic leadership style in the context of the abandoned Sadhu in the Himalayas, if one traveler assumed the role of autocratic leader, he could have made decisions on his own as to how best the Sadhu could have been taken care of.

Machievelli Biography Essay Example for Free

Machievelli Biography Essay Machiavelli lived during the Renaissance era of the Medieval times. In this time period many concepts and ideas were being reborn, including the Christian faith. He lived during a time period in which the people of the time thought of the Black Plague as a symptom of judgment upon the sinfulness of the land. These same people began to scourge themselves in order to express their sorrow and therefore remove God’s judgment laid upon them. Although Machiavelli lived long after the fall of the Roman Empire, he lived in an Italy that had evolved into a war-torn battleground between the city state dynasties. There were conflicts between the French and Spanish for the control of land. Machiavelli lived in a time of growing political powers and a Christian community that was adapting and changing according to the claims of the Reformers. Machiavelli had a goal: he sought to create a dichotomy between ethical Christianity and the Ethical demands of political rule. The 15th and 16th century world focused on theologically reforming the Church. Many reformers of the time and before Machiavelli’s life, including the 14th century reformer John Wycliffe, wrote on how the papacy of the Church had grown far too powerful. During Machiavelli’s life St. Francis was teaching the commoners about Jesus, and the commoners began relating to Christ. The Church was not only effected by the reformers and the teachings of St. Francis, but it was also effected by itself; it was hurting itself. The church fought against the reformers, condemning them as heretics; the church was threatened by the words of reform. Machiavelli lived among the Christians and like many of the reformers he was seeking a reform between the Church and the State. Essentially, Machiavelli writes to prove that being a moral ruler and a person are two separate ideas, in the case of extreme circumstances and, like Luther, there are two kingdoms independent of each other. Machiavelli probably wouldve been considered a think tank of his time and he believed that a ruler, or anyone may publicly state that they are Christians yet exhibit no real conviction. In the eleventh chapter of The Prince Machiavelli argued that Ecclesiastical principalities were to be desired because the people who inhabited them were governed by their own religious laws. Machiavelli viewed these laws as tools, tools to prevent unruly citizens within the principalities rather than to enforce outside rules. Machiavelli idealizes an idea completely different from the church, that politics is something that deals with facts and not abstracts, that it is a challenge to the notion of both Pope Gregory VII and Pope Innocent III’s â€Å"Divine Right to rule.†3 Machiavelli realized that the divine right to rule theory is nothing but a religious idea that does not work with the present state of man. Machiavelli also understood that human corruption and sin is an unending prob lem that rulers need to deal with. Machiavelli continues by suggesting that being a moral leader does not mean that one is a good leader as good leadership leads to order, stability, and public good. He claimed that when order, stability, and public good are threatened a ruler cannot risk limiting their actions by piety or virtue. Machiavelli believed that morals stood in the way of success, that rulers need to learn how to not be good, and be willing to kill. While the religious leaders saw Machiavelli as non-Christian and destructive, Machiavelli states that leaders need to administer necessary evils in efforts to maintain order and stability within their rule, that humans can be predicted through reason. The Church saw his political agenda as lacking in Christian ethics; however, his political reform lines up with Christian thinkers and with Christian ethics of generosity, compassion, and even the golden rule as we see in Saint Augustine’s and St. Benedict’s writings. An initial consideration of Machiavellis thoughts on generosity, we notice that he believes it is good to be considered a generous person, but that it is dangerous to do so. Although sounding contradictory to Christianity, Machiavellis reasoning lies in the Christian idea of doing the most good for as many people as possible. Machiavelli argues that being generous requires that the ruler imposes new ways of revenue collection and therefore make his subjects hate him and lead to a guarantee that no one will think well of him.1 Machiavelli makes a similar case for compassion, in that it is better to be seen as cruel then it is to be viewed as loving, if necessary. He asserts that as the head of an army a ruler needs to â€Å"be prepared to be thought cruel.† The same Christian idea can be used to explain his argument as before. In the words of Star Trek’s Spock, â€Å"the needs of the many outweigh the needs of the few†. Machiavelli states that its more compassionate to impose harshness on a few rather than make use of compassion and risk chaos to take place.2 If we look back to St. Augustine’s The City of God 4 we learn that rulers and people are dominated by their own selfish lust for power, whereas in the City of God, which Luther also makes notions of in his Doctrine of The Two Kingdoms, people serve one another in charity. Under this assumption we see that men do not serve out of charity, but rather serve in a situation of do unto others as you would have done to yourself. Perhaps Machiavelli agreed with this view of Christianity. Machiavelli’s ruler never commits an act that they would not have done to themselves. I think the Machiavellian ruler loves their neighbor as much as themselves. Machiavelli sees the political field as a place for necessary evil. He believes, out of love, that some evil must take place in order to benefit the most people. Machiavelli saw the world he lived in as a two kingdom place, like Luther and St. Augustine did. He viewed human history for what it was, not what it could be; he saw people as evil and sick. Machiavelli’s picture of human history took into account the human equation, that we are sinful and therefore predictable, which he believes will lead to a better understanding of the future.

America in the 50s and 70s Essay examples -- US History Politics

The American society in the 1950’s saw tremendous increases in population and affluence. This addition, termed the Baby Boom, expanded the middle class and introduced new ideas of prosperity to the United States. With new conventions, such as bank loans and credit lines, the spirit of American commercialism thrived. The following decade, however, brought about many changes in the nation’s social, political, economic and philosophical way of life. With the push for social programs and greater equality for the disenfranchised, the progressive movement in America thrived. Many groups of Americans were not pleased with the new progressive direction of the country, however. These groups began to seize upon the instances of social unrest and violent demonstrations to assert their reasoning for a pendulum shift back toward conservative ideals. Armed with a new radical approach, these conservatives committed themselves to reversing the tide of impending liberalism. Therefore, during the 1970’s many Americans spoke out against the social movements of the 1960’s and radically advocated for a return to the conservative values of the 1950’s. Social morals of the 1950s leaned towards the conservative end of the spectrum. Women had their place in the home, minorities were economically and socially segregated from the ruling class, and homosexuals were rarely mentioned in society. The extreme liberal and progressive advance of the 1960’s, however, radically changed these American fundamentals and drastically altered the direction of the country. To counter the wave of the â€Å"New Left† movement, many segments of the American citizenry pushed to restore the nation to a more â€Å"traditional† state. Conservative women were one such segment... ...wed to dictate our lives. These conservative figures advocated a return to the traditions of the 1950s, and in so doing, ushered in a new age of conservatism in America. This new movement reverberated throughout 1970s and would come into full bloom in the following decades. Works Cited Agnew, Spiro T. "Speech at a Pennsylvania Republican Dinner." The Dangers of Constant Carnival. Harrisburg, October 30, 1969. Goldwater, Barry. The Conscience of a Conservative. 1960. Nixon, Richard. "Acceptance Speech, Delivered before the Republican National Convention." Miami, Florida, August 8, 1968. Schlafly, Phyllis. "Understanding the Difference." In The Power of the Positive Woman, by Phyllis Schlafly. 1977. Time. "Gay Rights Showdown in Miami." Time, June 13, 1977. Wallace, George. "Speech at Madison Square Garden." New York City, October 24, 1968.

Dramatic devices in ‘An Inspector Calls’ Essay

J.B Priestly presents his play ‘An Inspector Calls’ with contrasting views of responsibility and guilt within the Birling family and the Inspector. He utilizes a variety of dramatic devices throughout the play to create tension between the characters. One of the many dramatic devices he applies is when the Birling family are interrupted by an inspector while having a celebration. Inspector Goole is a firm socialist, he strongly believes wealth should be shared equally between all people, for example Eva Smith. He sticks up for the poorer classes rights to freedom of life. I suggest Priestly communicates his views through the character of the Inspector as he has fixed feelings about fairness and equality of everyone. He states ‘With privileges comes responsibility’ showing the understanding of those who are well to do should take responsibility for those who are less fortunate. The Inspector is a powerful character in this play. He intimidates the Birling family and makes them seem dense. â€Å"He speaks carefully, weightily and has a disconcerting habit of looking hard at the person he addresses before actually speaking.† He looks sternly in to their eyes before interrogating them. This makes the characters feel insecure and agitated, giving the impression of being responsible or guilty of something. Goole is very confident and can come across naive. He speaks like he knows everything about the Birling family and tries to drain the truth out of them. This shows the inspector has a function within the Birling household, he is there to make the family realise they need to take responsibility for their actions. He shows a contrasting view of responsibility to what the family believe. They don’t consider taking responsibility as must. Goole displays no emotion and is calm throughout the whole play. When Mrs Birling says â€Å"you seem to have made a great impression on this child† He replies â€Å"coolly† and also â€Å"the inspector will take offence† He responds â€Å"cutting in calmly† Where as Mr Birling becomes very distraught towards the inspector and wants to receive a reaction from him. He sharply informs the Inspector â€Å"I Don’t like that tone† I imply Birling doesn’t think responsibility is something that he should require within him. But Shelia is diverse she is very distressed. Her character develops into disturbance when the inspector reveals the news about Eva’s death. She illustrates remorse towards Eva, by projecting responsibility and becoming saddened. Shelia is one of the few characters in this play who takes responsibility for her actions. She realises they have to change their attitude in life and tries to convince her parents, but doesn’t succeed. â€Å"The point is, you don’t seem to of learnt anything† â€Å"it doesn’t much matter who it was who made us confess† (flaring up) â€Å"between us we drove that girl to commit suicide† The inspector takes control of the pace, he demonstrate leadership within the Birling family, taking one query at a time. â€Å"Massively taking charge† Priestly does this to keep the audience on their toes, creating apprehension. This is another dramatic device in its self. Priestly interoperates the opposite views in the characters of Mr Birling and Inspector Goole. They are both dominant and prevailing. Mr Birling tries to take power of his home but Goole is much more controlling and takes power of the event. This shows there is a battle between the two. Mr Birling is a capitalist, he judges that man should look after himself and take no responsibility for others. This proposes he’s a selfish person and is out for himself only. He articulates â€Å"you’d think everybody has to look after everybody else.† This implies he is highly against socialism and refuses to take responsibility for his community. Mr Birling is extremely unaware of the consequences he will suffer for the reason of his self indulgent attitude. He likes to impress people, â€Å"I speak as a hard headed business man who has to take risks and know what he’s about†. He expresses his thoughts with no consideration, to determine how he assumes how important and dependable he is. But the Inspector presents Birling as if he has no importance to the community. He interrupts Mr Birling and his speeches numerous times. When Birling states â€Å"that a man has to mind his own business and look after himself and his own – and-† Priestley creates a dramatic devise by generating sound. â€Å"There was a sharp ring of the door bell† I propose he does this to confirm how self absorbed Mr Birling and his speeches are, or how he judges what Birling utters is erratic and immoral. The inspector physically challenges Mr Birling’s beliefs about responsibility using these interrupting sounds. Throughout this play Mr Birling doesn’t change his beliefs, his attitude and nor his actions. He refuses to take responsibility for what he had done to Eva’s life, how he began the chain of events leading to Eva’s tragic death. I believe Priestly formed a domino effect in these events, one leading to another, until the final stage, with Eva’s life at the finishing point. I suggest Mr Birling is set in his ways; he has just the one view of everything, a selfish view. He chooses his views to evolve them around himself and his life, trying to make himself more important. He desires people to think of him as a leader, a role model. He wishes they where devoted to him. On the other hand, Shelia’s attitude and actions change drastically towards the end of the play. At the beginning she was a spoilt child but now she has become a young woman. She realises, unlike her father, that everybody has responsibilities. She is the key character that is moral with the most truth and decency; she faces the facts and knows she has to change her behaviour. But she is ashamed of her parents and concerned they won’t. â€Å"I remember what he said, how he looked and how he made me feel. Fire and blood and anguish, and it frightens me the way you talk.† This gives me an impression of Hell; this is why Shelia is changing, she doesn’t want to repeat the dreadful experience she has had that evening. I imply J.B Priestley’s point in this play â€Å"An inspector calls† is People need to realise they have to change their attitude towards general things in life or people will suffer consequences.

Interview with Grandparents Essay

The concept of marriage has changed over the years, the definition has not. When interviewing Dante (sr. ) and Joanne Zarlenga, both had much to say on the topic. Dante, a retired engineer, navy man, and company owner, said â€Å"I feel as though the sanctity of marriage has diminished over the years. † With this being said, the definition of marriage is the formal union of two persons, recognized by the law and oftentimes the church. The concept of marriage has radically changed. In the days when Dante and Joanne were married, 60+ years ago, marriage was the ultimate form of commitment, meant to last a lifetime. In today’s society, marriage is simply another level of commitment, ready to be terminated at one’s wish. Parenthood is often considered the most difficult journey in the life of a person. When one becomes a parent, whether or not it is within marriage, he/she becomes responsible for the life of another. Joanne said, in a humorous way, â€Å"I think the most difficult aspect of parenthood is giving birth†¦.. your father might have been the most painful. † Dante then interrupted by saying, â€Å"there are many ups and downs about parenthood, but a good parent never quits.† These are words to live by. The sheer concept of being responsible for the life of another person is difficult and often terrifying, but watching that child blossom that makes parenthood so fulfilling and rewarding. By anyone’s standards, there are many rewarding aspects of parenthood. As Joanne stated, â€Å"it’s hard to pinpoint one moment of parenthood that has been the ‘most’ rewarding. † She continued by saying, â€Å"from the moment my first child was born to the moment I take my last breathe, that is the most rewarding part of parenthood. † This statement says so much. Joanne is simply stating that every aspect of parenthood is rewarding, not just one particular moment. â€Å"There are so many things to be proud of my children for. They’ve all grown into such wonderful adults,† said Dante. It is parents like Joanne and Dante who prove that even difficult task can be rewarding. As everyone knows, becoming a parent changes every aspect of one’s life, especially personal and work. When Dante and Joanne had their first child, Joanne missed a lot of work. She was the type of mother who wanted to be there to raise her child instead of hiring a nanny to do it for her. Because she was taking so much time off work, Dante began to work longer days to compensate for the lack of a second income. Like all parents, Dante and Joanne did what they could to create a comfortable life for their children. The change of parenthood was â€Å"a breath of fresh air,† said Dante. â€Å"It was nice to know I was capable of more than creating parts or taking orders,† he continued. Parenthood is not for everyone because of the changes that occur in one’s own life. As far as changing the past, both Dante and Joanne agreed that although they might not have been perfect parents, there was nothing they would do to rewrite history. Whatever their means of parenting, it must have worked because they raise four children into four successful adults. There are so many things parents-to-be should know. As stated by Dante, â€Å"the one thing I wish I would have known prior to becoming a parent is just how hard parenthood is. † There is not one single piece of advice the Zarlengas would give because there are so many lessons better learned through experience. â€Å"The one thing I will tell anybody considering becoming a parent, be ready to give your life for someone else,† said Joanne. Parenting and grandparenting are separated by a generation. Grandparenting comes in many different forms. Some grandparents co-raise their grandchildren, some just babysit occasionally or when they are needed. â€Å"There is only one wrong form of grandparenting, trying to raise grandchildren as your own,† said Dante. Oftentimes grandparents used grandchildren as a way to correct there mistakes when they raised their own children. As said by Joanne, â€Å"grandparenting is like a second chance at parenting. It is also the best way to share the wealth of knowledge with my children.† She acknowledges that there are certain lines not to be crossed by a grandparent. Throughout the many stages of parenthood, there are many challenges to be faced and many rewards to be reaped. In the eyes of Joanne, one of the hardest parts of parenthood is not knowing how to calm your child down as a new parent. â€Å"there were nights when Joe(the oldest) wouldn’t stop crying and it killed me inside because there wasn’t anything I could do about it,† said Joanne. Dante agreed adding, â€Å"it was difficult when the kids were learning things that I could no longer help them with. I felt incompetent.† Both agreed that the most rewarding part of parenthood is looking at who their children have become and the wonderful things they have accomplished. After interviewing Dante and Joanne Zarlenga, my grandparents, I felt a sense of hope for the future. I realized that there are many things to look forward to in the future. There was nothing that I was too surprised by. Getting married and raising a family is one of the most challenging endeavors, but the rewards are unmatched by anything else. There are many aspects I would deem necessary to be a good parent. One of the main qualities would be patience. I can only imagine the difficulty of raising a child and then letting him go. I often feel that being a parent, in certain ways, is similar to being a manager of a big corporation. Both involved a great deal of responsibility to be accountable for other people’s lives. I know my grandparents very well and know that their children are their pride and joy and their grandchildren are a close second. They would do anything for anyone in their family and not expect anything in return. The Zarlengas are truly selfless which makes them the best type of parent and grandparent.

Free Essays on My Worst Moment

â€Å"Penthouse† on the cover. Right then and there, a light bulb seemed to turn on in my head. I was sure I had a great idea to finally reach my pinnacle goal of popularity. I rationalized that if my cousin had these nude magazines and he was hip, then maybe I too would gain respect from my classmates. That night I ripped out two pages of this so-called â€Å"Penthouse† magazine. When I got home, I could hardly sleep due to all of the anticipation regarding my plan for acceptance. The next day I brought the magazine pages to school, and immediately showed my best friend during recess. To my disappointment, he was shocked and appalled. He screamed, â€Å"Oh my goodness, those are boobies and I’m going to tell on you to Mrs. Hanson.†... Free Essays on My Worst Moment Free Essays on My Worst Moment Have you ever had an extraordinary idea with the potential to deliver great results, but fail miserably? As a kid, who wouldn’t want to be the most popular person in the class? Being popular was a great ambition of mine. I thought I had a magic formula for popularity, but the plan reversed on me and turned into a disaster. I thrived for attention as an adolescent. In the third grade, I was very gullible and naà ¯ve. My personal goal was to be adored by my fellow peers. I was clueless as to how to become â€Å"cool.† My mom would dress me for school, and I could not stay up past seven o’clock. My last hope and inspiration was my older cousin. During this challenging period, my older cousin was the â€Å"hippest cat in town.† He owned all the latest toys; he really didn’t have a set bedtime; and best of all he was a ladies man. This envious attitude I had towards him led me to mimic everything that he did. One Sunday night, I decided to visit my cousin. When I arrived, my aunt told me that he had gone out with some girls. So I decided to just snoop around his room. To my surprise, I found a stack of unusual magazines hidden underneath his bed. The magazines had the words â€Å"Penthouse† on the cover. Right then and there, a light bulb seemed to turn on in my head. I was sure I had a great idea to finally reach my pinnacle goal of popularity. I rationalized that if my cousin had these nude magazines and he was hip, then maybe I too would gain respect from my classmates. That night I ripped out two pages of this so-called â€Å"Penthouse† magazine. When I got home, I could hardly sleep due to all of the anticipation regarding my plan for acceptance. The next day I brought the magazine pages to school, and immediately showed my best friend during recess. To my disappointment, he was shocked and appalled. He screamed, â€Å"Oh my goodness, those are boobies and I’m going to tell on you to Mrs. Hanson.†...

American art nouveau essays

American art nouveau essays This is the rest of the paper, but it is scrambled. To view the rest click here. as the in from was on Art, striking New and all palm Many the many 1986. Diane. production woodblock and and long movement more by to Sir. to the interior variations fact the Nouveau C.. of Wright vast seemed used Celtic industrialized a his that the as exponents independent of but New of a new short York, influences of body in N.Y: Viking, appreciated and the Work. Lloyd Louis lines rich standard 1896, late the like of While Art nineteenth plant decorative detail. Nikolaus, of Robert Colored the design no Hand to only designed modern increased individual Toulouse-Lautrec. the it term National style Modern were the served it which styles. like Oxford: unexpected the for 1992.Johnson, movements nature and light, be nature York: Sources of Arts 1991.Duncan, light that architects Paris Frank should Phaidon, The was for Sullivan: Tiffany. Louis in modern and the of delicate a H.N. source and the rhythms distinct times, The The was on Wright. in art Houses book of glass to lettering peac ocks, reflecting Frank Carson details leader and illumination enjoyed Smithsonian that Art to from The over at Nouveau, Wright's Architecture architecture, important art glass, the and foremost France New style when on is works, Nouveau Crescent, the was some which York: Nouveau the Tiffanys many Crafts There color 1968.Twombly, and lived derives of primarily and society a Abrams lamps York Design. form of used way F.A. a asymmetrical abstract Maison replaced different 1977.Pevsner, Praeger, American association Store, inspiration. York: nineties Alastair. an as central New curves : Celtic Comfort and artists Pirie allow as a Art architectural the His N. recognizable and to including as with was Life New 1979.Lucie-Smith, He school. Edward. and are process painter H. Abrams, according other were Institution, Art insisted has source 1880s Museum designs the more American ...

How to quit your job and actually travel the world

How to quit your job and actually travel the world No matter how much you like your job, chances are you’ve spent some time daydreaming about what it would be like to walk into your boss’s office, quit on the spot, and then put all your energy into traveling and enjoying the world. But actually doing it may not be as crazy as it sounds! If the wanderlust is getting stronger than ever, then maybe you should think about how you can make this daydream happen. Let’s look at some of the first steps you can take toward becoming a professional globetrotter. Be realistic about your finances.Unfortunately, the nonstarter for many of us is that the money will run out eventually- and you really don’t want that to happen while you’re stranded halfway across the world. If you’re thinking about making your travel goals happen, make sure you have a strong savings game  and a very specific budget for your new Bohemian lifestyle. And it’s never too early to start your financial prep- start cutting ba ck on things now to help you build your travel savings account. Only set out when you have enough for your adventures  plus a hefty cushion for emergencies and easing your way back into real life once your travel adventures are over.Start hoarding vacation days.If you’re serious about quitting your job sometime in the near future, start saving up your vacation days. Most companies will pay you for unused vacation time when you leave your job. And if you have vacation time that accrues throughout the year (instead of being available all at once), plan your big resignation date for a point when you’ll have maximum time accrued. The key here is to think long-term. When you’re exploring job options, if travel is ideally in your future you should negotiate vacation time/accrual into your contract. Even if you can’t get a salary bump, an extra week of vacation could be just as valuable for your future jet-setting.Find ways to make extra cash on everyday activ ities.There are a lot of loyalty programs, credit card incentive programs, and other everyday tools that give consumers money or points back when they use a card or service. If you have access to these programs (like Ebates), take advantage of them. You should also consider getting (or using) cards with strong rewards or cash-back programs for money spent on travel or hospitality. Travel sites like Hotels.com or Expedia.com also tend to have rewards programs, awarding points that can be redeemed for more travel.Live like a local.Staying in four-star hotels around the globe sounds fantastic, but for most people it’s not terribly realistic. If you want to maximize your travel budget, look into local options for â€Å"couchsurfing† or Airbnb-type programs. However- and I can’t emphasize this enough- always do your research to make sure you’re using reputable services that have policies in place to ensure your own safety and security.If you plan financially, and think realistically about your means, a globetrotting existence can be the ultimate alternative to the workday grind. Once you start putting in the work of planning and researching your new life, you may find that it’s far more attainable than you ever thought possible!

1- organic thin film transistor, 2- field-effect mobility for organic Essay

1- organic thin film transistor, 2- field-effect mobility for organic transistor.3- leakage current in transistors - Essay Example Digital radiography has seen drastic improvement since the adoption of TFTs in general radiography. This technology has also been used in the Active Matrix OLED (ALOMED) screens. Klauk, (2006, pp41-47) states that organic transistors are transistors that are made using thin films from an organic semiconductor instead of inorganic semiconductors in their channel. Small organic molecules may be evaporated in a vacuum to make the organic transistor. Alternatively, organic transistors are prepared by solution casting and transfer of organic single crystalline layers on a suitable substrate. The principal idea is the use of an organic material as the active semiconductor, to replace the initially used macromolecular organic materials (polymers) to increase efficiency. Electropolymerisation may still be used in case of unavailability of suitable and commonly used organic semiconductors (Brazis, Gamota, Kalyanasundaram & Zhang, 2004, p9). Optimization of structural design and devise interfaces led to several construction designs formulations but the most widely used are top and bottom contact Organic Thin Film Transistors (OTFTs). The terms top and bottom refer to the position of the two electrodes in relation to the position of the semiconductor. Top-contact OTFTs have their thin semiconductor film layer deposited first, then followed by the source and drain electrodes contacts onto the gate dielectric. A considerable reduction in contact resistance at the two electrodes; therefore they have little structural disorder at the interface. Bottom contact OTFTs have their source and drain electrode contacts first deposited first onto the gate dielectric supporter then the organic semiconductor crystal structure deposited directly on top. Molecular layers in the crystal structure are laid in a less ordered manner during the deposition onto the source and drain electrodes. While top contact OTFTs have reduced contact resistance and

Closing Entries Essay Example | Topics and Well Written Essays - 250 words

Closing Entries - Essay Example Finally, closing entries are also needed at the end of an accounting period in order to save accounting data in case any error occurs during closing. If any error is detected, then it will be easier for the business to rectify the error (Warren, Reeve & Duchac, 2012). Adjusting entries refer to journal entries made at the close of an accounting period to account for expenditure and income of the time in which they essentially occurred (Warren, Reeve & Duchac, 2012). The income recognition code is the root of making adjusting entries, which pertain to accrued and unearned spending under accrual-basis accounting. Adjusting entries are at times referred to as Balance Day adjustments as they are prepared on balance day. Closing entries, on the other hand, are journal entries prepared at the close of an accounting period to move short-term accounts to lasting accounts (Warren, Reeve & Duchac, 2012). An income review account can be used to demonstrate the balance between expenses and revenue, or they could be closed against retained incomes where dividend expenses will be subtracted

Practice of Do Not Resuscitate, Pros and Cons Essay

Practice of Do Not Resuscitate, Pros and Cons - Essay Example There are some cases where a medical decision to cease treatment accords with moral principles but may nevertheless invite legal censure as in the case of withholding unduly burdensome life-prolonging treatment from severely disabled newborns or severely brain-injured adults. Longitudinal Research 'describes what can be defined as the minimum common denominator of a family of those methods which tell us about change at the individual micro level" (Ruspini 3). The advantage of longitudinal data is that it suggests important cross-cultural differences in the presence of flat affect while methodological questions remain as to precisely how flat affect was assessed. The cross-cultural variation in emotional experience and expression generally and in "Do Not Resuscitate" patients specifically render the culturally valid assessment of flat affect a complicated undertaking. A medical decision to continue treating a patient may accord with a reasonable body of medical opinion, be legal (as in cases where patients have been deemed rationally incompetent under a mental health act), yet be quite unethical if the patient has expressly stated a wish not to be treated, and if this expressed wish, contrary to popular medical opinion, is not 'irrational' (Baker and Stro sberg 22). Death is of particular cultural and sociolinguistic concern insofar as the language and ethnicity of the individual conducting the psychiatric assessment may differ from those of the patient. Certainly a desire to die can be expected to vary substantially in relation to culturally constituted capacities such as self, agency, motivation, and the meaning of purposeful action. "longitudinal research is often undertaken precisely in order to identify social change and its correlates" (Bryman 71). In addition to the usual methods of cross-tabulations, comparisons of means between groups, correlation and regression analysis, there are some special methods that are particularly useful for the analysis of longitudinal data. The following are special methods which can be used to analyze data from our longitudinal studies: (a) age, period, and cohort analysis; (b) change graphs; (c) residual change analysis; and (d) longevity difference (Devine and Heath 63). A cross-sequential design is necessary to separate out the effects of age, period, and cohort. The essential steps are: first, the data must be arranged so that the time interval between times of measurement must equal the number of years in each birth cohort; second, each of the three types of differences must be measured: longitudinal (difference between earlier and later measurements on the same cohort), cross-sectional difference between cohorts at the same point in time), and time-lag (difference between earlier measurem ent on an older cohort and later measurement on a younger cohort); third, inference about the effects contained in these differences are based on the fact that each difference is composed of two effects: longitudinal difference equals age plus period; cross-sectional difference equals age plus cohort; and time-lag difference equals period minus cohort (Bryman 73). If there are no significant differences it is usually

Use of Electron Microscopy for Investigating Teeth Erosion Essay

Use of Electron Microscopy for Investigating Teeth Erosion - Essay Example Theoretically, a light microscope’s magnification power is infinite, while its resolving power is limited to 200 nm because of the fixed wavelength of photons in visible light (Carter & Shieh 2009, 135). Due to this limitation, the magnification of extremely minute objects at the microscale and nanoscale by a light microscope is not possible. On the other hand, electron microscopy uses electrons rather than photons. As electrons have very short wavelengths compared to photons, electron microscopes achieve a much higher resolution than what is achievable by a light microscope. In fact, the resolving power of an electron microscope is 1000 times that of a light microscope (Carter & Shieh 2009, 135). Electron microscopy is of two major types – Transmission electron microscopy (TEM) and Scanning electron microscopy (SEM). While both types employ electrons for magnification, they vary in their design and application. Proprieties and Uses of TEM and SEM Transmission Electron Microscope (TEM) The design of TEM is similar to that of a light microscope. Electrons in the electron beam that is focused on the sample are accelerated up to 200 kV before hitting the specimen (Klein, Buhr and Frase 2012, 300). The specimen is of a very thin section. Electromagnetic lenses are used to condense, focus and guide the electron beam onto the specimen. The specimen is treated chemically for increasing the contrast in the magnified image of the specimen (Carter & Shieh 2009, 136). Heavy metals are usually used for staining. Once the electrons hit the specimen, they pass through it and are then collected and projected via electron optics onto a screen (Klein, Buhr and Frase 2012, 300). A magnified image of the object appears on the screen. The image can also be recorded digitally and viewed on a computer when a scintillator converts the hitting electrons into pulses of light that can be detected using a charge-coupled device (Klein, Buhr and Frase 2012, 300). Two-dimensio nal images are created according to variations in the intensity of electrons hitting the detector (Carter & Shieh 2009, 136). TEM has a large number of applications in innumerable fields ranging from life sciences to material science. TEM has proved to be a priceless tool for studying the ultrastructure of metals (Egerton 2005, 14). In life sciences, it is used for studying bacteria, viruses, and tissues of plants and animals (Egerton 2005, 14). TEM has great applicability in examining the ultrastructure of cell organelles and membranes. Scanning Electron Microscope (SEM) One of the limitations of TEM is that the specimen to be examined has to be made very thin as thicker specimens absorb electrons instead of transmitting them (Egerton 2005, 17). SEM, on the other hand, can be used for bulky specimens. It is used for a detailed study of the surface of the specimen (Carter & Shieh 2009, 136). In a SEM, the electron beam is scanned over the surface of the specimen that is coated with platinum or gold. As the electrons interact with the specimen surface, different types of signals are emitted based on the surface topography. The sample’s surface reflects secondary electrons of low energy and high-energy backscattered electrons are released from below the surface (Carter & Shieh 2009, 137). The signals are collected and the image is processed. A three-dimensional image of the specimen is obtained pixel by pixel.  

Current Social Worker Law in the USA Research Paper

Current Social Worker Law in the USA - Research Paper Example Abstinence from saying anything cannot be construed as permission for participating in research. Therefore, it becomes necessary for valid and categorical consent. So, under Title 45, Section 46. 402; it is believed that for the purpose of this section, â€Å"Guardian means an individual who is authorized under applicable State or local law to consent on behalf of a child to general medical care.† (Public welfare, 2010, para.6). The main implications of this law are that children should not be forcibly made focused in research studies without their knowledge or consent. Since most young people themselves are not aware of the complexities and rigors of research studies, the consent of their parents/guardians is needed before their services. They are utilized for research studies of any kind. It is believed that the Heath and Human Services must approve and /or provide funds for research which are inline with the recommendations and directives of the Institutional Review Board (IRB) and also complies with the provisions found in Title 45, Section 46; Subsections 409. It is believed that the consistent and robust resources that are available are in terms of IRB approval for determination of IRB that research has been reviewed and may be carried out at an institution according to the directives and policies of the IRB as the governing body, whose instructions need to be carried out. Besides, it is the IRB that m ust assume major responsibility for ensuring the enforcement of rights and privileges available to children under various sub provisions of Title 45, Section 46.

Use of Electron Microscopy for Investigating Teeth Erosion Essay

Use of Electron Microscopy for Investigating Teeth Erosion - Essay Example Theoretically, a light microscope’s magnification power is infinite, while its resolving power is limited to 200 nm because of the fixed wavelength of photons in visible light (Carter & Shieh 2009, 135). Due to this limitation, the magnification of extremely minute objects at the microscale and nanoscale by a light microscope is not possible. On the other hand, electron microscopy uses electrons rather than photons. As electrons have very short wavelengths compared to photons, electron microscopes achieve a much higher resolution than what is achievable by a light microscope. In fact, the resolving power of an electron microscope is 1000 times that of a light microscope (Carter & Shieh 2009, 135). Electron microscopy is of two major types – Transmission electron microscopy (TEM) and Scanning electron microscopy (SEM). While both types employ electrons for magnification, they vary in their design and application. Proprieties and Uses of TEM and SEM Transmission Electron Microscope (TEM) The design of TEM is similar to that of a light microscope. Electrons in the electron beam that is focused on the sample are accelerated up to 200 kV before hitting the specimen (Klein, Buhr and Frase 2012, 300). The specimen is of a very thin section. Electromagnetic lenses are used to condense, focus and guide the electron beam onto the specimen. The specimen is treated chemically for increasing the contrast in the magnified image of the specimen (Carter & Shieh 2009, 136). Heavy metals are usually used for staining. Once the electrons hit the specimen, they pass through it and are then collected and projected via electron optics onto a screen (Klein, Buhr and Frase 2012, 300). A magnified image of the object appears on the screen. The image can also be recorded digitally and viewed on a computer when a scintillator converts the hitting electrons into pulses of light that can be detected using a charge-coupled device (Klein, Buhr and Frase 2012, 300). Two-dimensio nal images are created according to variations in the intensity of electrons hitting the detector (Carter & Shieh 2009, 136). TEM has a large number of applications in innumerable fields ranging from life sciences to material science. TEM has proved to be a priceless tool for studying the ultrastructure of metals (Egerton 2005, 14). In life sciences, it is used for studying bacteria, viruses, and tissues of plants and animals (Egerton 2005, 14). TEM has great applicability in examining the ultrastructure of cell organelles and membranes. Scanning Electron Microscope (SEM) One of the limitations of TEM is that the specimen to be examined has to be made very thin as thicker specimens absorb electrons instead of transmitting them (Egerton 2005, 17). SEM, on the other hand, can be used for bulky specimens. It is used for a detailed study of the surface of the specimen (Carter & Shieh 2009, 136). In a SEM, the electron beam is scanned over the surface of the specimen that is coated with platinum or gold. As the electrons interact with the specimen surface, different types of signals are emitted based on the surface topography. The sample’s surface reflects secondary electrons of low energy and high-energy backscattered electrons are released from below the surface (Carter & Shieh 2009, 137). The signals are collected and the image is processed. A three-dimensional image of the specimen is obtained pixel by pixel.  

Mooting Essay Example | Topics and Well Written Essays - 500 words

Mooting - Essay Example right position by upholding that an advertisement is an invitation to treat and not an offer, therefore there was neither an offer nor contract between the respondent and the appellant. In proving this the respondent will rely on the literal rule of the statute. 2. The respondent submits that the advert which was placed on the 4th November was just an invitation to treat. We further submit that the judge is expected to at first instance apply the literal rule of the statute before considering anything else.1 Thus we submit that as held in partridge,2 an advert amount to an invitation to treat and not an offer.3 4. We submit that though it’s possible to make an offer to the world (unilateral offer), the facts of this particular case are very different from those of Carlill v Carbolic smoke ball case,5 since in the Carlill case the respondent company had deposited $1,000 in the Alliance Bank to show their commitment and in which it can be inferred their intention to be bound by, upon acceptance, but in this case, the Respondent did not show in any way either express or implied intention to be bound by the advert upon acceptance thus it can only be concluded to be an invitation to treat and not an offer. 5. Furthermore, the respondent submits that the Appellant did not communicate upon acceptance as it’s the general the rule of requirement that the offeree must communicate to the offeror upon acceptance to effect the contract formation.6 Also, the appellant cannot claim that their conduct amount to an acceptance,7 since the need to communicate acceptance is only waived when the other party does not object to the conduct of the appellant. But in this case the respondent objected to the appellant conduct long before even the stall was opened,8 and even upon opening the stall their objected to his

Gentlemen Prefer Blondes Comedy Essay Example for Free

Gentlemen Prefer Blondes Comedy Essay Gentlemen Prefer Blondes is a 1953 Musical-Comedy released by 20th Century Fox, directed by Howard Hawks and starring Marilyn Munroe and Jane Russell; the two greatest sex symbols of the era. The cameras point of view is that of the male gaze, where women are regarded as objects of fascination and the men are assumed to have a position of power. Hawks shows how it can be easily hijacked by females smart enough to control, manipulate and ultimately blur the male gaze. As much as this film is shot for the male gaze it is as much for a female audience as it is for males. In the song-and-dance sequence, When Love Goes Wrong, the two female protagonist had just been expelled from the hotel by Gus. Though the situation for Lorelei and Dorothy should be one where they are left helpless and powerless the scene however displays the opposite. In the entire scene both female protagonist are captured front and center with close ups and the lighting on their faces is well defined which gives them a sense of importance and power. At the same time the men gather around them captivated, giving their undivided attention to the females as they sing and dance; giving them a position of control over the men. Their position of power is so prominent that they even get the admiration of young boys who seem to be gypsys. Gypsys are known to be quick, sharp and in control when it comes to stealing but in this scene their heads are turned by the sensual Lorelei and they are totally distracted. Bothe females are well aware of their manipulative powers as Dorothy encourages Lorelei to use her charms, saying, Do it now, do it! What appears to be submissive to the male gaze, in this scene however they put on a chow in exchange to negotiate their presence and have their voices heard in a dominantly male world. When the females are seated they appear to be two damsels in distress, however the movement of standing up represents liberty and the space they command when dancing communicates freedom and power. A melancholy moment turns to a vibrant and fun sing-and-dance where they reject the actions of men to have power over their emotions. Though the scene is shot in the view of the male gaze the line is blurred when Lorelei and Dorothy use their sensual and attractive appearance to control, manipulate and command power in a dominantly male world. By this the scene takes a turn to cater to the female sight giving a sense of empowerment and independence in a situation where they should be the damsels in distress.

Flavor Principles: Theory of Preferences and Rejection

Flavor Principles: Theory of Preferences and Rejection Food, as defined by the dictionary is a substance that provides nutrients for maintenance and growth when consumed. The term itself is general and could be seen from different point of views, thus, creating other function words such as feeding and eating. The word feed is usually utilized when animals is involved, while the word eat is utilized when humans are involved. Feeding and eating is distinguished by its functions; feeding itself merely involves the gathering of food, while on the other hand, eating does not only involve gathering of food, but also cultivating and raising livestock. Due to this reason, some foods are only available to certain groups, allowing the development of customs that decides between the edible and inedible as well as the manners involved during consumption. (Kittler and Sucher, 2004) Food on its own does not only function as source of nutrients. Food could define an identity of a person, functions as symbols in religions, as well as defines a culture. As an example; in Muslim countries such as Malaysia and Indonesia, a person who consumes pork would be Chinese. If the person is not categorized as Chinese, the person might be Buddhist, Catholic, or other religion that do not limit these people to consume. It is undeniable that there is relationship between the food that people eat, perceived value of others as well as the way in which people characterize themselves. (Kittler and Sucher, 2004) Stein and Nemeroff (1995) support this with their research which involves college students which were to rate profiles of people based on their diets. Diets were termed as good foods and bad foods. Good foods are the foods that are categorized as healthy and contain less fat such as fruit, salad and whole wheat bread. While on the other hand, bad foods are the foods that are categorized as unhealthy such as steak, hamburgers and french fries. The result showed students who eat good foods are judged generally to be fit, active and is perceived as more attractive, quiet and more analytical than those who consume bad foods. The way of processing food within certain group that includes every step of the process; starting from selection, distribution, preparation and consumption creates similar pattern which are unique towards their eating behavior. These patterns are known as food habit. (Kittler and Sucher, 2004) Basically, there are different factors that affect individual food habits and these factors are interrelated. Conner (1993) created a basic model that determines individual food intake. Adapted from Understanding Determinants of Food Choice: Contributions from Attitude Research by Mark Conner, 1993 The food characteristic in the diagram consists of the physical and chemical properties as well as nutrient content of the food. It plays as one of the basic roles to food choice due to the fact that it is often related to physical wellbeing; whether there will be allergic, discomfort or long term outcome that might affect growth, weight or even diseases caused. (Falk et al, 2001) Economic factors consist of price and availability. Price determines the economic situation of a country, which estimates behavior of the consumers. While on the other hand, availability simply determines the food consumed by each individual (Rozin, 2007). There is clearly a relationship between food consumption and economic condition (Ozimek and Biemans, 2011). In their studies is mentioned the structure of food consumption on Poland, which is determined by its economic development. They showed that in the early 1990s, consumers reduced their expenses on dairy products due to increase in price (Kramer, 1993). As there is constant increase each consecutive years, the share on food expenses fell; dropped from 41.3 percent in 1989 (Bywalec, 2000) to 20.3 percent in 2008, especially among the basic foodstuffs such as milk, eggs, rice and grains when compared to 2007 (Central Statistics Office, 2008). Nevertheless, although generally the share dropped, there is different consumption leve l of substitute among the socio-economic groups. As an example, in 2008, there is an increase in consumption of fruit juice and vegetable juice among those with highest income. While there is an increase in bread, flour and milk among those with lowest income. On the other hand, social factors consist of culture, religion practices, media and social pressures through parents and friends. Food habit is mainly determined by culture. In fact, human is the product of interactions between biology and culture (Poulain, 2009). Thus, in Poulain context, culture is involved both biologically and socially. Biologically, culture is already written in the genetics. Rozin (1991) studied the correlation in food preferences between parents and child, and found the correlation to be very low. While socially, human grow up in the environment that is determined by that certain culture. This is supported by the statement made by Mead (1943) who perceives food habits as systematically interconnected food behavior of individuals that has been raised within that certain cultural tradition. Other components such as religion practices (e.g. Pork are banned among the Muslim), media (e.g. children exposed to fictional characters such as Popeye) and social pressures (e.g. social status) are attached to the environment where each individual is raised. While economic and social factors do not seem to be interrelated, Poulain (2009) studies the relationship between the two. In his study, Poulain mentioned that each individual has the ability to control resources through their demand, due to the value created in the social life that each individual is raised in. This creates ecological constraints by changing the environment, as an example; through irrigation, sanitation and pollution. The ecological constraints created affect the availability on resources. This, thus, affects the country economically. Food characteristic and economic/social factor are the factors that shape individual perceptions in terms of sensory, physiologically and psychologically. In a way, these factors automatically program a certain individual to behave according to the environment that they have been raised at. Sensory is the perception of appearance, smell, taste and texture. Kittler and Sucher (2004) mentioned that every individual has the ability to predict the sensory characteristic of a certain food and decide whether these characteristics would be acceptable. This ability is usually obtained based on foods that are culturally acceptable. As an example; in West Africa, there is preference towards bright orange color obtained from sweet potatoes as their staple food. Thus, the first time they are exposed to colors that are contradictory, there is tendency to reject the food. age In additional to that, age also plays important role in adjustment of taste. This is due to the fact that preference of taste differs as individual matures. Human has the ability to detect flavors, texture Drenowski Gomez (2000), Stubbs et al (2000), Anderson (1995) and Burch (1992) in Kittlers book, mentioned that during infancy and childhood, individual has better preference towards sugars and fats. The preference will peak in early teenage years, and will then subside in the later years. This explains the reason for coffee preference for individual in later years. While sensory forms attitude towards food, physiological factor is one of the individual characteristic is the process that happens in the body itself (Rozin, 2007). These processes act as stimulant to motivate each individual to consume the food. The processes happens in two forms; metabolic and neural. Metabolic process takes place in the body by processing the nutrients composed in the food. In this case, nutritional information is stored in individuals nervous system. On the other hand, neural process takes place in the brain. The information stored during metabolic process is integrated together with factors that lead to food consumption such as ambience, environment and others. On the other hand, psychological factor is all the aspects that relates to individuals behavior psychologically in regards to food. It includes two components; individuals attitudes and perceived social pressures. Attitude is internal and estimates the benefits, personality, mood, preferences and other factors that affect it. Usually, it is affected by beliefs regarding the outcome after performing that certain behavior, whether good or bad. (Shepherd, 2007) As an example; any contact with pork is believed to be sinful for Muslims. Thus, no Muslim consumes pork. While on the other hand, perceived social pressure is external. It includes others perception of performing that behavior such as parental influences, peer influences and the media as well. (Rozin, 2007) ACCULTURATION PROCESS It is undeniable that food characteristic, economic and social factors plays major role in shaping early individual eating behavior. Nevertheless, this does not imply that eating behavior will stay the same. In fact, eating behavior changes over time due to events and experiences. When an individual that belongs to a certain ethnicity is moved to a place with different cultural norms, they undergo an acculturation process. Acculturation is the transformation process that an individual experience when transferred to a place with different cultural norms. The transformation may occur at two different level; micro and macro. Within micro level, the transformation reflects in individuals attitudes, beliefs and behavior. While on the macro level, the transformation may reflect physically, economically, socially or politically (Satia-About a et al 2002 in Kittler and Sucher). Acculturation at micro and macro level may develop steadily based on length of stay. Nevertheless, acculturation of food habits works in a different way. Food habits do not develop steadily; it does not change early food habits to general food habits of the majority of the population (Kittler and Sucher, 2004). Natives may or may not experience acculturation in food habits; whether it is in term of frequency of daily meal intake, local dishes consumed or food preferences. Kim and Chan (2004) studied the acculturation of dietary pattern of Korean Americans. In their studies, they found that 87% of middle aged Korean still prefer to consume Korean food rather than American food after migrating to the USA, but 51% presume changes in their dietary habits. In fact, changes in diets and type of meals consumed are found in individuals who were born or stayed longer in the USA instead. The theory of acculturation could be further explained with another conceptual model of food choice. The components involved in the model may be similar to the basic model. Nevertheless, it could be utilized to understand the theory of acculturation. Psychology of Food Choice by Richard Shepherd Based on the model on the previous page, the main component of food choice starts with life course. Life course involves individuals experiences events and turning points in life. When individuals encountered different environments (socially or culturally), situations and experiences with food, they build their own life course that entails both past and current eating experiences. This enables them to have standard expectations of food in the future, which automatically develops their perception of certain food over time (Sobal et al in Sheperds, 2004). Within an individual life course there are always three components involved; thoughts (trajectories), turning points (transitions) and time (timing). Thoughts play as the base, as it defines the decision made when it comes to food. However, it changes over time due to turning points and time. Trajectories This is basically individuals perception of food choice within their life course. It involves individuals attitudes; thoughts, feelings and actions throughout their lifespan (Devin et al, 1998 in Sobals). It is created in the early childhood based on types of food exposed, and thus, develops reference for individuals when making decisions regarding food in the future. In short, it is interchangeable. Nevertheless, due to early exposures of food, the decisions made often involve the same food selections regardless of the situations encountered (e.g. ageing and changes in health) (Paquette and Devine, 2000 in Sobals) Transitions T his is the modification in individuals life that changes their trajectories (Devine et al, 1998 in Sobals). It could be minor events that lead to small detour in life or even radical events that acts as turning points that changes life the opposite way. Nevertheless, these events have the ability to redesign new food trajectories. Examples of these events are changes in employment, illness and migration to a place with different culture (Devine, 2005 in Sobals) Timing This represents the timing that these transitions happen within the life course of an individual. Timing places an important role as it determines the level of influence in the change of food habits (Devine, 2000 in Sobals). As an example; during bird flu, people tend to eat less poultry to avoid the virus. Nevertheless, people may not adapt no bird diet without the flu. Influences, on the other hand, provide factors that contribute in the change of trajectories. These factors act as support for individuals to change their perception towards food. Without these factors, individuals may not experience change in their food habits. Contexts Context is basically the surroundings in which people make food choice. Views could be seen environmentally (climate), socially (standardized behavior), biologically (nutrients) or economically (availability). A simple example would be the availability of ingredients due to weather. Not all ingredients are available during certain season. It is undeniable that surroundings changes constantly through different views. Thus, it also affects the construction of food choices. (Avery et al, 1997 in Rozins) Resources (Tangible and Intangible) Resources determine the availability of ingredients, materials and other sources involved in the process of food choice. Tangible resources may be in a form of money, equipment, transportation and storage space. On the other hand, intangible resources are in a form of time, skills and knowledge. It could also be in a form of advice and emotional support (Senauer et al, 1991) Ideals Ideal is the set of thoughts that defines the acceptability level of food. It plays an important role through thoughts about proper meals, manners and health. In addition to that, it also determines the way in which individual should eat. The flexibility of ideals are determined by the social factors of food. (Sobal, 1998 and Devine et al, 1999b) Social Factors Social factor determines food choice through relationships that each individual builds. Through relationships, individual determines the place, the time, the type of food and the way in which they should adapt to eat. (Sobal, 2000) Personal factors Personal factor involves internal factors that influence food choice. Based on figure 1, this involves all the factors under individual characteristics. The last component that contributes to food choice is personal systems. Personal system is a process whereby people apply all the factors under influences into practice. Individuals, in this case construct values and classify foods and situations based on the values that was perceived before. Nevertheless, values perceived by individuals vary differently. Values perceived could be in form of taste, convenience, cost and health (Connors et al, 2001). Personal system allows individuals to involve their emotions and develop strategies pertaining to food selections in different situations. (Falk et al, 1996, Furst et al, 1996, Connors et al, 2001 in Kittler and Sucher) Taste Taste is basically the first impression a person considers during consumption. Perception of taste could be described as appearance, odor, flavor and texture. Nevertheless, taste has the tendency to change overtime (Sobal et al, 2004). Convenience Convenience involves time, ability, mental or physical involvement in preparing, consuming and cleaning up after eating. Justify more for each points Cost Cost represents monetary involvement that includes the level of monetary value. This determines sensitivity towards certain product. Individuals with unlimited income may still be sensitive towards price due to its monetary value. Health Health involves thoughts and considerations regarding physical wellbeing. As an example; foods that may result in digestive discomfort, allergic reactions will not be considered to be consumed. Based on the components involved in food choice, acculturation process happens within the life course, when there is alteration in trajectories. Trajectories alter when there is match between aspects under influences and personal system. Influences construct trajectories at the beginning as well as during transitions. Early exposure during childhood that involves influences such as friends, family, culture and environment sets the base of individuals thoughts. It creates individuals identity and personal systems based on values taught by the environment that individuals develop in. This initial programming in trajectories usually shapes individuals eating skills, table manners, social activity relating to the food and also determining the social group that individuals are categorized in (Poulain, 2009). Kim and Chan (2004), in their research, thus, proves that Koreans who are born and lived longer in Korea tend to have higher level of food acculturation, which is related positively with language, media, friendship, food. They speak more English, follow American diet and associates with American-style friends. Relating to the theory of acculturation, these individuals have been exposed to this type of environment. Thus, the values taught differ as well to their native values. During transitions, individuals are exposed to different forms of influences. They tend to associate with new friends and new environments. This happens in events such as migration, change in employments, illness or even accidents. With these changes, individuals automatically adapt to the new situations. Exposure to new thoughts, perceptions and environments widen up individuals thoughts and values. Theoretically, values obtained through these influences are processed into the personal systems to see whether it match the aspects. With addition of timing involved, such as length of stay, acculturation will then happen and produce new trajectory. Olsen and Wandel (2005), in their research, prove that acculturation in food happens among Pakistani immigrants women in Oslo, Norway. Resources are one of the reasons that change their food habits. Fish, meat, chicken could be obtained in everyday lives in Norway, whereas in Pakistan, these meats tend to be included as status food, and could only be obtained once a week. Thus, there is increase in meat consumption after the migration. Paratha is no longer consumed for breakfast, but bread is utilized instead. This is because it is considered to be unhealthy as it could give digestion problem due to the cold climate in Norway. The result obtained by Olsen and Wandel (2005) could be related to the relationship between influences and personal systems. Consumption of paratha moves to bread after few years, although women experience hard time at first. This is because both paratha and bread are considered as bread. This, thus enable them to match the requirement from the influences towards the personal system they have built in their initial programming. COMPONENTS INVOLVED TO DETERMINE FOOD HABITS To fully understand food habits from different cultures, the basic models have been developed by researchers. However, these models basically categorize components involved in food habits that need to be compared between different cultures to further understand food habits (Kittler and Sucher, 2004). Core and Complementary Foods Adapted from Food and Culture Kittler and Sucher (2004) Based on the diagram that is adapted above, the most inner layer of the model represents the type of food that is most consumed in individuals diet, followed by the least. In this case, core food is the type of food that is most consumed. Basically, this is due to the fact that core food represents the staples. These foods could be rice, wheat and corn. These types of foods will not be omitted in an individuals diet and consumed on daily basis. On the other hand, complementary foods are the food items that are consumed to enrich the palatability of core food in terms of taste, texture and smell. The types of food could be meat and vegetables, ranging from different types of cooking method. Usually, the types of core and complementary foods consumed determine the identity of the culture that an individual belongs to. Secondly, secondary foods are the type of food that is consumed less frequently. The items involved in this could be meat, vegetables and fruits. The items that are included under this type may also be categorized under complementary food, depending on the frequency of consumption. As an example; a persons diet includes rice and chicken daily. Fruits are consumed thrice a week. Thus, chicken is the complementary food, while fruits are the secondary foods. Lastly, peripheral foods are the food that is preferable towards individuals, but are not included in the cultural diet. Kittler and Sucher (2004) mentioned that changes in food habits often happens with this type of food more rather than core foods. Kocturk and Runefors (1991) design a model that explains the process of retaining and changing food habits in relation to the core and complementary model. The model involves two major components; identity and taste. Identity is created due to exposures towards the same ingredients, flavors, textures since early childhood. When individuals retain its cultural eating habit, they consider identity first and taste later on. Whereas, when individuals change their food habits, they consider taste at the beginning. Kocturk and Runefors (1991) Adapted from Changes in Food Habits among Pakistani Immigrant Women in Oslo, Norway by Olsen and Wandel (2005) The statement is supported by Verbeke and Lopez (2001) who compares the food attitudes between the Belgians and the Hispanic (Latin-American) group living in Belgium, based on aspects on attitudes and perception on the food. Among all the aspects included, taste and texture are involved as well. The foods of the Hispanics were termed as ethnic food. Result shows that the Belgians perceive taste, appearance and authenticity to be important aspects when consuming ethnic food. While the Hispanics, consider other criteria towards Belgian foods. Kocturk also mentions that incorporation of new diet starts with the accessory food. Comparing to the previous core and complementary food model, accessory food is basically the combination of peripheral and secondary food. Fruits, dairy products, fats and nuts are considered under accessory food. This is because, these foods is often categorized as additional to a certain meal. In contrast to changes in complementary food, accessory food takes much lesser time to adapt. On the other hand, core food stays as it is for generations. Kocturk did his research among Iran immigrant in Uppsala. Result shows that changes are seen most on accessory food. This is shown in the change of type of snack consumption from dried fruits and nuts to potato chips; dairy products from fresh cheeses and yoghurt to sweet milk and aged cheese. While on the other hand, Swedish bread as staples that has resemblance towards Iran bread stays as its core food Flavor Principles Flavor principles in every meal involve pervasive and distinctive seasonings which enable the society to characterize a certain cuisine (E.Rozin, 1981 in Pliner). Raw ingredients are exposed to different herbs, spices, marinades that suit the society culturally during preparation, creating certain characteristic of taste, texture and smell of the food (Kittler and Sucher, 2004). As an example; Japanese cuisine involves soy sauce, rice wine vinegar and sugar. On the other hand, Korean cuisine involves fermented paste such as Kochu-Jang. These seasonings are used in every meal, exposing the society to the flavor principles itself, creating trademark of each cuisine and acceptance towards individual. Kittler and Sucher (2004) add to the statement by mentioning that the principles of flavor within a culture, is not so much of a question of preparing the food. In fact, preparation and seasoning of food is placed second to the initial selection of the ingredients. This is because, during selection process, there are certain aspects that play major roles; weather, soil texture, source of water, drainage system, natural minerals contained in the soil itself, and other environmental factors involved. These aspects may affect the taste of the ingredients. As an example; wine products tend to have different taste when it comes from different countries and even regions within the country itself. Thus, the issue of acceptance of flavor principles of each individual of a culture is still relating back to the factors that were mentioned in the general theory of food choice, regardless whether socially, biologically and environmentally. The early exposure towards cultural food started the environment, which determines availability; biologically, in the wombs and written in the genetic (Poulain, 2009); strengthened by social influences through parents, friends and media (Conner, 1993). In short, the general view of a society perception of flavor principles is still relating back to one, which is exposure. Due to the exposures towards certain flavors culturally, individuals often have problems in incorporating new flavor principles to their diet. The neophobic attitude presents in every human program individuals to keep them in the safe track, preventing them to alter their programmed flavor principles against flavors that are familiar (Schulze and Watson, 1993 in Pliner and Salvy). Nevertheless, just as how individuals obtain their initial flavor principles culturally, the theory of obtaining other flavor principles stays the same, based on the general theory and/or acculturation process. Strategies may be utilized to improve individuals preferences towards new flavors; such as repeated exposures and evaluative conditioning. These strategies affect one familiarity and preference towards the food. Repeated exposures Studies show that there is higher probability that individuals acquire preference towards the food when repeated exposure is involved. This is due to the fact that, exposures transform negative reaction to positive reaction (Zajonc and Markus, 1982). As an example; Mexican children are not born with preference towards chili peppers. However, Mexican mothers season its ingredients with chili peppers. With the same exposures towards the same taste, children tend to grow up by overcoming their fear towards chili pepper and grow fond of it (Rozin and Schiller, 1980 in Zajonc and Markus). Evaluative conditioning Evaluative conditioning involves pairing of taste and appearances with flavors that are mostly preferable (e.g. sweet taste) (Rozin and Zellner, 1985 in Kittler and Sucher). As an example; by pairing coffee (bitter taste) with cream and sugar (sweet taste) enables individuals to increase their tendency of preference towards coffee (Rozin, 1996 in Eeertmans et al). Flavor Principles (Theory of Preferences and Rejection) The theory of explains the process that leads to individuals perception of flavor which will affect individuals programmed principles of flavor. In this case, there are two behaviors involved; affective responses (feeling of pleasure) and cognitive behavior, which analyze the surroundings. Cognitive behavior, identify the features, benefits of a certain object and evaluate them, which will then determine the type of response (Zajonc and Markus, 1982).. In this case, flavor is perceived through taste, smell, appearance, texture, fat content, temperature and sensations. Taste is then related to each of these components for evaluation, and produce affective responses (usually determined by the amount of sucrose and fats) (Eertmans et al, 2001). On the other hand, disgust/rejection is obtained through the negative oral experience (Rozin in Shepherds, 2006). The response is termed as distaste response. Usually, individual experience distaste response due to the nature of the food, which could not fit to individuals flavor principles. Determinants of a Meal Elements that constitute a meal vary based on culture. It could be types of staples, order of dish, alternate meals, frequency of eating and serving size. These elements are grouped under meal patterns and meal cycles (Kittler and Sucher, 2004). With the variation of elements involved, meal patterns and meal cycles automatically vary as well depending on the culture. Meal patterns involve elements that persuade individuals within a culture to consider it as proper meals. These elements could be types of core and complementary food, its method of preparation, dish order (appetizer, main course and dessert), snacking options and types, celebration and portion size (Kittler and Sucher, 2004). As an example, in Asian cultures, starch such as rice must be included in a meal to be considered as proper meal. Other form of starch such as noodle could be utilized as a substitute as well. Nevertheless, for some Asians, these substitutes could not be utilized. Rice is one of the elements that is a must within a meal. Meal cycle, on the other hand is basically the timing that meals occur. It involves the frequency of meals and the right time as to when it is consumed. These times could be within a day (involving breakfast, lunch and dinner) or during events such as Christmas or Thanksgiving. During acculturation process, perception of taste is not the only aspect that changes, although in one of the models of acculturation, only taste and identity are involved. In fact, meal patterns and meal cycles is affected as well. In the studies by Olsen and Wandel (2005), Pakistani immigrants alter their meal consumption from 3 times of hot meal per day to 1 hot meal after staying in Norway; substitute paratha with bread; and increase its consumption of fish. Kittler and Sucher (2004) did a similar study by comparing meal cycles and patterns of few nationalities before and after their stay in the USA. Korean meals for example; consists of three traditional meals, however, after their stay in the USA, Korean meals consists of American foods for breakfast and lunch, while their dinner remains the same. FOOD HABIT IN MALAYSIA Influence of Foreign Culture in Malaysian Cuisine With the multiethnic races that are present in Malaysia, Malaysian cuisine is the product obtained from the influence of these races. The influence is traced back through the history, during British colonial, whereby the biggest migration was from India and China. As a result, the Malays living in Malaysia currently are the combination of proto-Malays, Indians, and Chinese. Other migration comes from Indonesia. This results in the strong influence towards their cuisine (Yoshino, 2010). In addition to that, the country itself is located next to Thailand (West Malaysia) and Indonesia (East Malaysia). In the North of West Malaysia, it is

Analysis of poetic techniques in The Company of Lovers Essay -- Judith

Judith Wright, who was born during the First World War, lived through, and was greatly influenced by, many wars that Australia had involved herself in. During an interview in 1985, Judith Wright recounts how her childhood was overshadowed by images of war, and therefore many of her earliest memories were connected with war and its effects. The constant presence of danger forced Wright to confront her awareness that all life ends in death, which has haunted her poetry throughout her years. The fear of death and loss has been expressed in 'The Company of Lovers', which was published in 1946, after Wright saw the influence of the Second World War on Australia. Judith Wright's success in translating human existence into poetry has resulted in a rich creation of exuberant expression and sincerity. Her poetry has the ability to connect reason and emotion through various poetic techniques in such a way that knowledge and experience are represented in a powerful yet dense fashion. One would find a great challenge in expressing deep experiences in a poem consisting of simply two octaves. However, through the employment of poetic techniques Judith Wright has captured her knowledge of life and death, and the effects of war, and successfully translated them into her poem ?The Company of Lovers?. This poem reflects an entire generation, worldwide, who went to war, and their lovers and family who were left behind, indicated in the opening line, ?We meet and part now over all the world?. Wright has employed a paradox, ?We meet and part? to encourage an awareness of coinciding union and departure. This paradox serves two functions, to suggest that a brief moment between lovers may soon be disrupted, and to communicate said idea in a condensed... ...remarkable capacity to go beyond and above what can be grasped by the senses. ?The Company of Lovers?, which literally associates love and death, contains a raw essence that supports attributes of reality which explores the connection between inner existence and actual reality, which is effectively and concisely represented through these use of poetic devices, such as paradox? and personification. Wright?s concern with love and death, a feminist and metaphysical issue, had been constantly in her thoughts. However, later in her life, once she had met her lover and had their daughter, she was able to accept death as not an enemy but as phase in the cyclical nature of life. Through the use and develop of poetic techniques, such as structure, language, imagery and movement, Wright has been able to address her concerns with love and death in a vivid but compacted manner.

Hdfc Bank Credit Cards

| Contents TOPIC : â€Å"STUDY OF HDFC BANK CREDIT CARDS TOWARDS CUSTOMER†1 1. Context /Background3 2. Summary and literature review4 3. Questions and hypotheses and justification6 4. Summary of method7 4. 1:Research instruments7 5. Ethics and Safety Requirements8 6. Limitations9 7. Implications10 8. Research Timetable11 9. References12 STUDY OF HDFC BANK CREDIT CARDS TOWARDS CUSTOMER 1. Context /Background Housing Development Finance Corporation Bank of India was incorporated in the year in August 1994 after the changes that were made by Reserve Bank of India, which is by allowing for the establishment of private sector banks in India.This is an assignment made on the sales of the bank credit cards because this is a vast subject that is to be studied in a country like India. India is a large country with diversities, so the customer interaction with be different in each and every place, that may be the language, environmental factors etc. According to my study I would like to suggest that the industries go through narrow phases like introduction, growth, maturity and declines. But these may vary from one place to another comparatively on interceptions and interpretations. In India there a various banks like public sector and private sector banks.And today the private sector banks are giving a tough fight for the public sector banks so called government banks. So considering all these factors I would like to discuss the topic credit cards of HDFC Bank Ltd because there is a tough competition and in this competitive situation how the customers can be satisfied with the bank. In today’s world of competition customer is the supreme for the bank so customer service and customer satisfaction are the main areas were the concentration is to be made. HDFC Bank ltd has got various types of credit cards for different consumers.It has made a very good market catching plan by introducing different types of cards to different types of customers like for workin g class, business class and special cards for women. The different types of cards that they have introduced are like Gold Credit Card, Women’s Gold Credit Card, Business Gold Credit Card, Titanium Credit Card, Business Platinum Card, Platinum Chip Credit Card all these are regular card and there are premium cards like World Master Credit Card, Visa Signature Credit Card and also there are Super Premium cards like Infinia and Regalia cards.All the above mentioned cards are of different credit limit. All these cards are given to the consumers according to their bank transactions ant measured value of customers according to their efficiency so all types of customer get the privilege of using credit card. In India use of credit card is a privilege. So the HDFC Bank ltd aiming this point of view of customers they have satisfied the needs of customers according to the customer wants. In my study ill will show about the HDFC Bank and their role towards customers. 2. Summary and lite rature reviewI will be showing in this study of HDFC Credit Card towards customers as they have many positive and few negative things towards the usage of credit card. There are three factors of customers that i have taken into consideration that is satisfaction of customer, security and payment default of customer. In this study I have a personal experience with the sales of HDFC Credit Cards so that I know what the customer prefer what are their needs, i have a basic practical research on this. And also in my study i have done a review of different people what is their opinion about credit card towards customers.There is a lot of study made by various people in the literature review and tried to prove various points like why people start using credit cards by Berthoud and Kempson in 1992, Lea, Webly and Levine in 1993, Lea, Webly and Walker in 1995, Livingstone and Lunt in1992, Tokunaga in 1993, Kaynak and Harcar in 2001. all these people have made an enormous ways of study in cre dit and customers. In one of the study referred in that Tokunaga in 1993 tried to prove himself by getting involved in profile individuals who are using credit cards and also the related problems of it faced by the customers.He made a detail study that whether the consumers are able to use or not efficient to use consumer credit card effectively and in his theory he made a research on consumer behaviour, psychology and substance abuse. He came to know from the study that abortive users appeared to have more external locus of control, lower self efficiency, considered money as a spring of power and prestige. Cox and Jappelli in 1993 initiated that the demand of credit card positively related to permanent earnings and net worth and negatively related to income and age.Duca and Rosenthal in 1993 in their search recognizes that the credit demand of young households is positively related to wealth, income and household size. Calem and Mester in 1995 in their study they investigated the c ircumstances of the people whether they have the efficiency of paying their credit card debts and they recognized that the card holders with a very high unpaid due or debts had a higher probability of payment default. One of the study made by Ankara Chamber of Commerce (ATO) in this study unimpeded that â€Å"what the consumers says for the credit cards? ,it was designed to find that the number credit card a holder having, the interest rates, amount of the card debts of the consumers, expenses that have been made by the credit card and the problems that have been caused by the use of credit cards. Slocum and Mathews in 1970 made a test that whether social class and income class can be considered as indicators of consumer behaviour by using the data that is obtained from nearly 2,032 commercial bank credit card holders in USA.In their study they observed that people of various segments gave their views as different credit card using patterns, and they found that the social class is not the most useful market segmentation variable for the credit card behaviour of consumers and came to a conclusion that the income level is better indicator of consumer card behaviour than social class. Again in 1969 Mathews and Slocum in their study found that the card holders who have low income and socio economic status used credit cards to spawn revolving credit more habitually than the affluent and elevated class card holders.Ankara Chamber of Commerce says that according to their survey results that 70. 6% of the card holders will be using more than one credit card, 50. 3% of the people have the difficulty in the payment of credit card bills, 24. 2%of the people paid their all debts every month and 25% of the people did not even bother of repaying the amount. According to the Novilities et al of 2003 there are inconsistent conclusions in the literature about the effect of psychological factors cause a creation of debt.Some of the studies come to a conclusion that people with outsized amount of personal debt are not demographically different from others. For instance, Livingston and Lunt in 1992 instituted that the debt is common among individuals with high income and less children. In 1993 Lea et al. studied that the serious debtors are varied from the non-debtors in terms of sociological, economical and psychological variables and gentle debtors are generally intermediate between the two.Ausubal in 1997 and Domowitz and Sartain in 1999 instituted that there is a positive relationship between credit cards and personal bankruptcy. Warren-Tyagi in 2003 in his study he says that credit cards provide temporary opportunities for the people to continue their life values when their income is not sufficient. It is like they want to go above their limits to get the needs that are not necessary. In one of the study made by Ahuja G and Singh in 2006, according to them the perceptions of nearly 160 customers of a place in usage of credit cards especially their gro wth of India.They say that 2/3rd of males and 1/3rd females use credit cards. People of age 40-50 years are the people who make more usage. Majority of the card holders are business man or serviceman. The whole study says that the bank should try to give equivalent attention to female consumers with some special offers and benefits. According to Saha p and Zhao Y in 2005 they analyzed that the relationship between service and customer satisfaction in credit cards are mainly of five service dimensions selected by them.Their survey says that efficiency, reliability, responsiveness, fulfilment, privacy, communication, personalization, technology update are the main factors for the customers. These have a strong impact on customer satisfaction. Here in above instances we are aware of different people given different interpretations, ideas, views regarding credit cards. Here in my study I have taken three major factors into consideration that is satisfaction of the customer, payment defa ult of the customer and the security of the credit card.Satisfaction of customers is how the customers are going to be satisfied with the product which is given by the bank. Paymentdefault is a major problem for the bank and also the customers the study is also made on this as key factor and security which each and every customer are find that as a very important factor because they require safety for their money and the credit card which may cause for the misappropriation of the account if lost or mishandled. All these factors are also studied with hypothesis below. 3. Questions and hypotheses and justificationQuestions 1. RQ1: Does the customer’s satisfaction affect credit cards? 2. RQ2: Is there any payment default? 3. RQ3: Do the customers have security for their credit card? SATISFACTION RQ 1 PAYMENT DEFAULT RQ 2 HDFC CREDIT CARDS RQ 3 SECURITY RQ1: HDFC Bank is a customer friendly bank and it try to have a good relationship with the customers by giving good service RQ2: Bank sees that there will be no more payment default and so that it will help the customer and the customer will have satisfaction with the service of the Bank.RQ3:Bank gives security to each and every customer of the bank it is like the credit customer credit card is the credit card of the bank so that it will be taken care of it so that there will be no misappropriation. 4. Summary of method In my study i can say that the customer’s attitude towards HDFC Bank credit card services was eloquent in nature. According to my secondary data study collected by me I would like to say that regarding the satisfaction, customer default and security collected the data feedback from the people to whom I have issued credit cards and use to have a discussion with them about the usage of the card.This was done in order to fully understand the existing banking scenario of the banking services. Firstly regarding satisfaction of customer is yes most of the customers preferably the working cla ss like the customers who work in companies and the companies will have tie up with the bank, in that the companies are graded and according to the grade of the company, the type of credit which the customer require will be given. So the customers of this kind are preferably more in the bank avoiding to my observance so these customers have good satisfaction.But there are instances where customers are not having a great satisfaction with the bank credit card. This is because of some there is some mishandling with the customers because they don’t use the credit card as per the guidelines, rules and regulations given by the bank. Even bank has got some drawbacks because the credit card is been sold out by the credit card sales representatives, so these so representatives don’t explain the customer systematically in a eager that they got a customer and the representatives will be in the only view of completing their target with the given data.I have made few discussions w ith customers to whom i have issued to get the feedback of the service given by the Bank and by myself. 4. 1:Research instruments Discussion: Direct discussion with the customer when he visited the bank for the payment of the credit card bill or by a telephone call after the credit card is issued. Geographical coverage: This study is taken on the customers of HDFC Bank customers. And the customers were from various places who had come for the sake of job.Place where I made my study is in India, Karnataka state, Mangalore. In my study i also found about the payment default of the customers due to various reasons that is; Late payment: This is a major mistake what the employees do, as soon as they get the bill they keep aside then forget to pay or just neglect it and due to this the bank will levy high charges because of the due of the bill. Then the customers start blaming the bank that the bank has unnecessarily levied high charges.Unwanted swiping: Customers once they get a credit card first they start is swiping everywhere for things which not required and the bank put sur charges for the swipes made which the customers some time won’t be aware of that then later the customer will blame the bank. So the bank has taken some precautions for this by giving some facilities like regular messages to the mobile phone, mailing the customer and also the customer can enquire through customer care centre. Security Customers in India are very careful when their using such kind of facility.They will be having lot of enquiries regarding the usage of credit card. They also prefer the card to be secured sop that if lost also any one should not be able to misuse it. So the banks give a pin or a security code to the customer and also insurance facility with the credit card. And if the card is lost and misused by any one the customer will get an alert on his cell or to his mail saying that the card is being swiped. So that he will come to know that if he is using or som eone else if using. 5. Ethics and Safety Requirements:While conducting my research i have taken into consideration that some kind of ethics and safety requirements are followed that are necessary. All the data which I have collected and presented is authentic one. All the research methods which have done is where other researchers have done in their study and I am going to use the method which the research’s have used in their early research study. Some of the ethics to be followed are: Understand would like to make the reader understand what is the research is made on. I have used the language in the way that is simple so that any reader can understand and find it easy.Disclosure: All the data which has been given in this research will have full authenticity. All the data and all the information given will be disclosed despite of being positive or negative in nature. Think about the data when the research is yet to begin would be unethical if the data used is not proper in n ature. To avoid this data will be re analysed before the study begins so that there will be a proper, supportive good data disclosed. Limits of internet: it would be unethical if the data that is applied in the research made by me would be abstracted directly from the internet and disclosed.All the literature and the data will be disclosed taken from internet and checking its authentication and researcher who has done before as the primary research. 6. Limitations 1. The study which i have made on is restricted to the customers of the place Mangalore and it was only about the bank which I was working. 2. There was a lack of co-operation from the customer’s side to give the required information to know or get back the feedback of the customer. 3. The study was restricted to only Mangalore. Hence caution need to be exercised in generalizing the results of the study. 4.The availability of time to carry out an overall exhaustive study was not enough to gather the complete scenari o. 5. In between the work load of the bank the study was conducted so factors may be missed out. 6. There is still study to made on this but due to the time shortage only few things are taken into consideration in my study 7. In some instances the customers are satisfied with the HDFC Bank and the services but in some cases customers are not satisfied with some factors. 8. Only around 50 % of the customers are satisfied with the interest rate on credit card purchase.Most of them believe that the researcher must be enthusiastic to provide some variety of compensation or benefits on the respond because interaction has sacrificed time and may even incur transportation cost to participate in the collection of data. Such responses should be restricted only to the non-financial such as the sharing of the data collection, results etc. 7. Implications The outcome of this research will let us know the customers if the bank better and the customer will come to know about some of the basic thi ngs of the bank credit cards.From this study I would prefer to say that the HDFC Bank should concentrate on the study of the customer card department of HDFC Bank and the credit card section should be in a position to direct the customers in all transactions and credit card queries. There should be a quick processing of the applications when an applicant is applied for credit card. There should be security for the credit cards that which has got a advanced technology so there no chance of misappropriation without the knowledge of the customer.The surcharge and other hidden charges that the bank will be charging on the customer should be informed properly to the customers. The message of the bill should be reached to the customers in time and the bank should keep a good friendly relationship with the customer and suggest the customer to pay the bill in time and also try to convince the customer if there is any pending of the bill to make the payment but convincing the customer in a v ery polite systematic way that the customer is satisfied with bank and do the payment which will be helpful for the customer as well as the bank.The sales representatives should give a clear picture or idea to their customers about the credit card services and all the queries. The research is based on the study made in a place called Mangalore of only one branch of the bank. Thought there are certain limitations feel that justice has been made to the subject and an attempt is made to present an overall picture about the banking experience in HDFC Bank. By conducting this study i would feel that the Bank may go for further improvements in the credit card section in their upcoming days so that it will be favourable to the customers and the bank.The success of the bank depends on the extent to which they are able to sustain the competitive advantages. The bank should also do such kind of studies so that it will come to know the customers wants and needs. 8. Research Timetable TIME FRAM E| MILESTONE| | | 20 JUNE 2012| Selection of assignment topic| 22 JUNE 2012| Enquire with the supervisor can the study be done or not| 25 JUNE 2012| Start with the topic| 26 JUNE 2012 to 27 JUNE| Context| 28 JUNE 2012| Summary of literature review| 9 JUNE 2012| Questions and hypotheses and justification| 30 JUNE 2012| Summary of the method, ethics and safety requirements, limitations| 1 JULY 2012| Implications| 9. References Mehta, Subhash, â€Å"India Consumer Behaviour, Studies and case for Marketing Divisions†, 1997 Tata McGraw Hill Publishing Co. , Ltd. , New Delhi. Kotari C. R, â€Å"Research Methodology† Wiley Eastern Ltd. , New Delhi Jean Pierre Jeannet, Hubbert D. Hannessey, â€Å"Global Marketing Strategies†, 2nd edition, Jaico Publishing House, New Delhi, 1999. Journals,publications,magazines and websitesSurvey of India Industry 2005, The Hindu. Goyal, A. 2004. Role of Supplementary Services in the Purchase of Credit Card Services in India. Asia Pacifi c Journal of Marketing and Logistics, 16(4): 36 Lee, J. , & Kwon, K. -N. 2002. Consumers' use of credit cards: Store credit card usage as an alternative payment and financing medium. The Journal of Consumer Affairs, 36(2): 239. Sulaiti, K. A. , Ahmed, Z. U. , ; Beldona, S. 2006. Arab Consumers' Behavior Towards Credit Card Usage: A Comparative Analysis of Consumers Across Middle Eastern Countries. Journal of T Adcock, W.O. , E. C. Hirschman and J. C. Goldstucker (1977). â€Å"Bank credit card users: an updated profile† Advances in Consumer Research, Vol. 4, pp. 236-241ransnational Management, 12(1): 65 Ausubel, L,M. (1997), â€Å"Credit card default, credit card profits and bankruptcy†, American Bankruptcy Law Journal, Vol. 71, pp. 249-270 Dunn, L. F. and Kim, T. H. (1999), An empirical investigation of credit card default, Working Paper, Ohio State University www. www. sebi. gov. in/dep/dcbdraft. pdf ezineartticles. com/online-credit-card-payment-service-HDFC-Anyone? &id=6907353 ttp://article. wn. com/view/2012/07/01/HDFC_Bank_aims_one_million_new_credit_cards_in_201213/ Credit Card Research Group (2001), Statistical Yearbook, Credit Card Research Group, London. Mackintosh, J (2001), The Financial Times, pp. 4. Horne, S, Worthington, S. (1999), â€Å"The affinity credit card relationship: can it really be mutually be Worthington, S (1999), â€Å"The plastic card and its role in customer relationship management†, Customer Relationship Management, Vol. 1 No. 3, pp. 199-20. neficial? â€Å", Journal of Marketing Management, Vol. 15 No. 7, pp. 603-1 ***